Sometimes the smallest can carry the greatest light
So often in life, it’s the small and unassuming ones who make a big difference. That’s exactly what this year’s Christmas ad from Erste Group is about. We all know the Christmas story – it’s been translated into every language, turned into countless films, books, and songs. But one perspective has always been missing. That’s why we’re telling it this year.
Our spot shines a light on someone who has never been noticed before: a little donkey who carries burdens without complaint, who keeps walking even when the road is hard and who never gives up. In the end, he becomes the true hero of the Christmas story and carries something far greater than he ever imagined: hope.
Our little hero is a reminder that sometimes all it takes is someone who believes in you – so you can start believing in yourself again. This Christmas, we want to strengthen the belief that each of us has the power to make a difference. Because only those who believe in themselves can move the world.
#believeinyourself
Watch all our charming Christmas stories
Your spark can light up the world (2024)
Sometimes, we all need a reminder that even a small spark can light up the world. That’s why we transformed this true story into a Christmas campaign by the Erste Group. Join us in witnessing the birth of Silent Night – a simple song from a small village that would go on to touch hearts around the world for centuries to come.
#believeinchristmas (2022)
This Christmas comes in a special way. Even for the people from our town. As they are in the midst of preparing for the festivities, a mysterious figure does his best to spoil their enjoyment of the Christmas magic. Instead of despairing, our villagers move closer together. Because what really counts at Christmas is not how we celebrate it, but that we do it together.
#believeinchristmas
#believeintomorrow (2021)
Through his day-to-day choices, Jakub tries to make our world a better place for his daughter.
#believeintomorrow
Edgar´s Christmas (2020)
We tell the story of Edgar, who finds faith in himself thanks to the love of the community and Marie.
#believeinlove #believeinchristmas #believeinyourself
HannaBumblebee (2019)
For a long time bumblebees thought their wings were too small to carry their body. Until one day....
#believeinlove #believeinchristmas #believeinyourself #HannaBumblebee
What would Christmas be without love? (2018)
A story about the power of love, of believing in yourself and in the good of others. And no matter how insurmountable an obstacle may seem: love will find its way.
#believeinlove #believeinchristmas #believeinyourself