Michael Nagy, creative director at Jung von Matt/DONAU says about the advert: “Thanks to John Lewis, Christmas ads have become a global phenomenon. I am very pleased that our charming #believeinyourself story can be a part of it.”
“Especially at Christmas time, a season of love, it’s good to believe not only in yourself, but also in the goodness of others. No matter how insurmountable an obstacle may seem: love will find a way. The little hedgehog and his friends remind us of that,” adds Andreas Putz, managing director of Jung von Matt/DONAU and writer of the lyrics.
To ensure that the campaign achieves optimal visibility, nothing is being left to chance with regard to its broadcasting on Facebook. “Erste Group is making the most of its extensive shared structure and is pooling the resources of its communities through crossposting across the region in which it is present,” says Stephan Gustav Götz of the digital agency MediaBrothers. Additionally, the new “Videopremiere” feature is being used to turn the video’s launch on Facebook into a live event. The online campaign was launched on 2 December on Facebook.