05.07.2017

German Brand Award for „Vermehrt Schönes!“

  • “Vermehrt Schönes!” , the slogan of the ExtraVALUE sponsoring programme of Erste Bank, wins award for successful brand management
Theres Fischill und Ruth Goubran, Community Affairs & Sponsoring  ©Erste Group

Theres Fischill und Ruth Goubran, Community Affairs & Sponsoring ©Erste Group

At the gala dinner held at the Deutsche Historisches Museum in Berlin, the German Brand Awards were conferred this year for the second time. “Vermehrt Schönes!” – the slogan of the ExtraVALUE sponsoring programme of Erste Bank – was named “winner” in the category “Industry Excellence in Branding”.

The German Brand Award was initiated by the Rat für Formgebung (Design Council), which is an independent, internationally-active institution. The aim is to support companies to efficiently communicate design competence and, at the same time, raise design awareness among the general public.

The ExtraVALUE sponsoring programme of Erste Bank has presented itself with the slogan “Vermehrt Schönes!” in the past years as a supporter of many initiatives in the areas of culture, society and education and has also garnered international attention.

At the gala dinner held at the Deutsche Historisches Museum in Berlin, the German Brand Awards were conferred this year for the second time. “Vermehrt Schönes!” – the slogan of the ExtraVALUE sponsoring programme of Erste Bank – was named “winner” in the category “Industry Excellence in Branding”.

The German Brand Award was initiated by the Rat für Formgebung (Design Council), which is an independent, internationally-active institution. The aim is to support companies to efficiently communicate design competence and, at the same time, raise design awareness among the general public.

The ExtraVALUE sponsoring programme of Erste Bank has presented itself with the slogan “Vermehrt Schönes!” in the past years as a supporter of many initiatives in the areas of culture, society and education and has also garnered international attention.

Theres Fischill und Ruth Goubran, Community Affairs & Sponsoring  ©Erste Group

Theres Fischill und Ruth Goubran, Community Affairs & Sponsoring ©Erste Group