Jung von Matt DONAU is once again responsible for the creative realization of Erste Group’s newest Christmas advert. Creative Director Michael Nagy: "After taking two excursions into the world of animated animals, this year we’re addressing a theme that’s important for Christmas every year, but all the more in these exceptional times – namely: being there for each other. That’s what drives Marie, the optimistic and lively caregiver who doesn’t want to accept that the ageing composer Edgar is increasingly withdrawing into himself as his hearing loss progresses. With the help of the other residents at the old age home, Marie manages to warm Edgar’s heart and ensure that he enjoys a very special Christmas celebration.”
A Christmas success story
Following in the footsteps of Henry the Hedgehog (2018) and Hanna Bumblebee (2019), #EdgarsChristmas is the third international Christmas advert that Erste Group has made together with Jung von Matt DONAU. The bar has been set very high for this year’s advert: the previous two Christmas films have been viewed more than 180 million times.