Katharina Egger Joins Erste Group’s Culture Sponsorship Team

Katharina Egger joined Erste Group’s sponsorship team in mid-September 2025. In her new role, Egger will serve as the primary point of contact for Erste Group’s partners within the bank’s sponsorship program.

Katharina Egger brings nearly a decade of experience in cultural sponsorship at Erste Bank. Most recently, she spent six and a half years as Advisor for Film and Visual Arts for the City of Vienna. “We are delighted to welcome Katharina Egger to this role. With her extensive experience in sponsorship, communications, and the Viennese cultural landscape, she offers a valuable cultural perspective and a deep understanding of public engagement,” says Martin Radjaby-Rasset, Head of Group Brand and Innovation at Erste Group.

As the main liaison for Erste Group's sponsoring partners and beneficiaries, Egger will oversee collaborations across a wide range of initiatives. Erste currently supports more than 70 projects annually in fields such as art, design, music, film, and social innovation. Long-standing partners among others include renowned institutions such as Vienna Design Week, the Vienna Festival, the Viennale, and the ZOOM Children's Museum.