We supplement our sponsorship activities in the cultural and social sphere with a targeted commitment in the sporting arena and they constitute a key element of our commitment to the society.
Sponsoring VALUE Program
The Sponsoring VALUE Program is our commitment to social responsibility and moreover to values the enterprise deems worthy of support and promotion. These values go beyond the enterprise’s immediate field of business.
The Sponsoring VALUE Program of Erste Bank is our visible commitment to our responsibility for society and the individual.
The ability of sport to bring people together and to encourage them to pursue common goals closely mirrors the business philosophy of the Erste Group. For decades we have been an active sponsor of amateur and professional sports events in Austria and Central Europe.
We particular focus on ice hockey, running and tennis as well as the team of Roman Hagara and Hans Peter Steinacher in the course of the Extreme Sailing Series™.
In doing so we seek to forge long-term partnerships and to do more than just offer our financial backing. The projects are executed in a spirit of close partnership with organisers.