Why we believe in esports
While many still discuss if esport is a sport or not, we look beyond that and see a community that came from nothing to create something everybody can enjoy.
We see excitement that started in streams and now fills stadiums.
We see players who made their way to the top against all obstacles.
We see fans who celebrated their passion no matter what others thought.
We see organizations and individuals that took a leap of faith to build something they believe in.
And we see how athletes who were looked down upon by society, media and sometimes even their own families became idols for millions.
They all came together to make esports one of the biggest and most professional sports worldwide. And they all embody what inspires us as an institution – and what we want to evoke in every one of our customers: