“E-Sports Doomsday”: Erste Group stages the downfall of e-sports

Following its e-sports debut last year, Erste Group is now celebrating the second chapter of its partnership with the League of Legends European Championship (LEC). With a humorous campaign film by Jung von Matt SPORTS the banking group picks up one of the most heated debates surrounding the topic of e-sports: The discussion on whether e-sports is recognised as a legitimate sport or not and the gaming community's reaction to it. The LEC Summer Split campaign launches on 13 August with the playoffs and will be seen on social media as well as on the LEC Livestream until the finals on 29 August.