17.01.2022
New advertising campaign focuses on trendsetting businesses
Forward-thinking business-owners wanting to actively shape the future are the focus of the new Erste Bank und Sparkasse campaign, created by Jung von Matt DONAU.
Forward-thinking business-owners wanting to actively shape the future are the focus of the new Erste Bank und Sparkasse campaign, created by Jung von Matt DONAU.
‘Our country needs business-owners who believe in the future. And a bank that believes in them.’ Starting 14 January 2022, Erste Bank und Sparkasse will be showcasing ten of these exceptional Austrian businesses as part of a new advertising campaign. From roof greening for cooling, to renewable energy production, to modern recycling solutions, these examples represent a number of local businesses working on a more sustainable future every day.
‘In future, any growth can only ever be sustainable. The business-owners featured in the campaign believed in their ideas. And we believed in them. As a bank, we have a clear mission to support businesses and people through financing and investments for a better and sustainable future’, says Erste Bank CEO Gerda Holzinger-Burgstaller.
Business-owners as visionaries
Jung von Matt DONAU is the creative mind behind the campaign, which focuses on 10 local businesses. Their owners demonstrate bravery not only with their business ideas, but also in the campaign itself, by jointly performing a hit song – a re-interpretation of Ozzy Osbourne’s classic Dreamer.
‘Calling business-owners dreamers initially took quite some convincing. But dreamers are visionaries who create new things. And it was precisely this concept of “rethinking” that shone through for all the businesses we visited during the shoot’, says Gerd Schulte-Doeinghaus, creative director at Jung von Matt DONAU.
360-degree campaign
The campaign was carried out under the strictest of covid measures to facilitate the 8-day Austria-wide shoot. All kinds of assets were created for a 360-degree campaign (TV, out of home, print, digital, online, social media, PR). The hashtag #glaubandich (‘believe in yourself’) will once again be supplemented with the future-oriented #glaubanmorgen (‘believe in tomorrow’).
Credits:
Client: Erste Bank und Sparkasse
Advertising agency: Jung von Matt DONAU
Production: Kaiserschnitt Film
Stage direction: Shootingmonkeys
Photographer: Jork Weismann Recording studio: Blautöne
Music production: Mcasso Media agency: Wavemaker
Campaign viewing link:
TV spot Website
link to the campaign
Business-owners as visionaries
Jung von Matt DONAU is the creative mind behind the campaign, which focuses on 10 local businesses. Their owners demonstrate bravery not only with their business ideas, but also in the campaign itself, by jointly performing a hit song – a re-interpretation of Ozzy Osbourne’s classic Dreamer.
‘Calling business-owners dreamers initially took quite some convincing. But dreamers are visionaries who create new things. And it was precisely this concept of “rethinking” that shone through for all the businesses we visited during the shoot’, says Gerd Schulte-Doeinghaus, creative director at Jung von Matt DONAU.
360-degree campaign
The campaign was carried out under the strictest of covid measures to facilitate the 8-day Austria-wide shoot. All kinds of assets were created for a 360-degree campaign (TV, out of home, print, digital, online, social media, PR). The hashtag #glaubandich (‘believe in yourself’) will once again be supplemented with the future-oriented #glaubanmorgen (‘believe in tomorrow’).
Credits:
Client: Erste Bank und Sparkasse
Advertising agency: Jung von Matt DONAU
Production: Kaiserschnitt Film
Stage direction: Shootingmonkeys
Photographer: Jork Weismann Recording studio: Blautöne
Music production: Mcasso Media agency: Wavemaker
Campaign viewing link:
TV spot Website
link to the campaign