Erste Group hits 1 million-customer mark with George, the first modern banking platform in Austria

• Over 10,000 new users/week signing up to George, one of the few banking platforms in Europe to offer add-on features via a plug-in store
• George combines Erste’s incumbent benefits with added-value services offered by fintechs
• Over 117,000 plug-ins already activated by users; Erste aims to turn George into the iTunes store of banking in Europe
• Upcoming PSD2 regulations play to George’s strengths as an open platform offering data-driven services that add value for clients